Commercial break and most of America goes running to the refrigerator for another beer or the bathroom to get rid of beer.
Unless the ad men have come up with one of those commercials that keep asses in the seat.
The ones that keep my ass firmly planted in my Lazyboy are the Etrade baby, Hardee's (the girls making the pulled pork and hamburger sandwich), the Sandals vacation, but the best one is the commercial for Korean Air.
It's the one that has all these giant beautiful people who appear to be 1000 foot tall walking on a bridge in Soeul, dangling their foot in a waterfall in Brazil, a women standing on an overpass in Shanghai and 3 gorgeous flight attendants walking in step at Incheon airport trying not to stomp on the tiny airliners.
There are no girls in skimpy bikinis like the Hardee's ad, or cute babies talking like a hip day trader like the ETrade commercial.
It is just one of most eye pleasing artfully done ads I can think of. And it has my full attention.
When I see this ad it makes me think of the hit AMC show Madmen. This is what they strive for at Sterling Cooper Draper Pryce (soon to be Sterling Cooper Draper Campbell), to create an ad campaign like this for their client.
Of course the computer generated imagery was many decades away for the fictional 60's era drama so ads like this one were not possible.
But the show Madmen is still the first thing I think of after this commercial is over.
The second thing I think of is KAL 007 that was shot down by USSR pilot Gennadi Osipovich in 1983 with permission to shoot the airliner granted or ordered from ground command.
Osipovich and his commanders murdered 269 innocent men women and children in cold-war blood.
At first the Soviets denied shooting any plane down, when that scam failed they tried to make the case that they shot down a US spy plane, that lie failed so they tried to say that it was a South Korean plane that was on a CIA mission.
They destroyed evidence of the downed civilian airliner in the Sea of Japan and pretended to search a different area to throw off search and rescue efforts by the US and Korea.
There was a US Congressman aboard and the Cold War was in its heyday and it was a very tense situation.
One of the most disgusting aspects of this crime was the so-called Americans who got in bed with the Communist government and tried to blame this mass murder on America.
These traitors were probably the parents of the next generation of scumbags that tried to blame 9/11 on the US
Only after the fall of the Soviet Union did the evidence hidden by the Communist government see the light of day.
It only confirmed what intelligent people believed about the incident all along.
KAL 007 was on-route from New York via Anchorage to Soeul South Korea, flying over the North Pole region and due to pilot error they did not switch the proper navigation system on. This led to the airliner straying over the Soviet airspace of an island that maintained a military installation.
The flight crew of KAL 007 were totally unaware that they had strayed over Soviet airspace. The Soviet air command were very aware.
They immediately scrambled jet fighters to intercept the airliner.
Military pilots are well versed in identifying aircraft types.
The Boeing 747-230B would have been easily identifiable with the distinctive fuselage, windows, markings and lights.
The Soviet pilot said he wagged his wings and fire warning shots but the aircraft refused to acknowledge his warnings.
Even if the pilot was telling the truth, it was dark and the rounds fired were not tracers, there would be no way for the pilots of KAL 007 to see these warnings.
The mass murderer in the cockpit could have done many things to de-escalate the event.
Instead he went for the easy kill and blew the helpless airliner out of the sky.
I wonder if Gennadi Osipovich ever thinks about the 269 innocent lives he snuffed out that night.
What can any normal human being think about the pilot who fired that missile and got the easy kill, the ground commanders who ordered the murders, the traitors in this country who accused the US of masterminding this tragedy, the Soviet hierarchy who lied then covered it up, then destroyed the incriminating evidence, then used it for propaganda against the US,
When I think of these evil people I think again of madmen, But it's madmen with a small "m".